As the crisp air of fall sets in, exterior contractors have a unique window of opportunity to not only wrap up their current projects but also prepare for future success. While the workload might slow down in the winter, the preparation you do now can set you up for a profitable and smooth start to the next season. Here are seven essential things you should do this fall to close out the year on a high note and gear up for a strong start in the new year:
1. Close Out Open Opportunities Before Winter
Now is the time to revisit any estimates or inquiries from the spring and summer that didn’t close. Reach out to those potential clients and remind them that winter is fast approaching. Stress the importance of protecting their homes from the harsh winter weather, and offer to squeeze them into your schedule before the season ends. If they’re hesitant, take the time to address their concerns—whether it’s about cost, design, or timing. You can even use design tools like Renoworks Pro to show them a visual of how the project will look. Avoid jumping straight to discounts; instead, offer value by addressing their specific concerns.
2. Document Completed Projects with After Photos
Fall provides the perfect conditions for capturing high-quality after photos of your completed projects. The grass is still green, and the weather is mild, making for great-looking images. Be sure to get your clients’ permission to use these photos in your marketing efforts. Over the slower winter months, you can build a library of stunning visuals for your website, social media, and promotional materials. If you’ve been using design tools, such as Renoworks Pro, include before-and-after shots to show the transformation from concept to completion.
3. Ensure No Loose Ends on Summer Projects
Before winter hits, make sure all your summer projects are wrapped up. The last thing you want is to leave a big job half-finished when the weather turns harsh, forcing you to put it on hold until spring. Double-check with your clients to ensure they’re satisfied and that all work is complete. This will save you from headaches later on and provide peace of mind as you head into the slower months.
4. Revisit and Improve Your Standard Operating Procedures (SOPs)
Now that the busy season is winding down, it’s an excellent time to review how your operations went this year. Gather your team and discuss what worked well and what didn’t. Were there inefficiencies that slowed you down or processes that need improvement? Taking the time to revisit your Standard Operating Procedures (SOPs) while the season is fresh in your mind allows you to make adjustments that will boost efficiency next year.
5. Strengthen Your Online Presence with Reviews and Referrals
Positive reviews and referrals are gold for any contractor’s business, especially as you gear up for a new year. Now is the time to reach out to your summer clients and ask for online reviews. Consider offering small jobs at a lower price or even for free in exchange for a 5-star review. You can also create a referral program, offering incentives like gift cards for every new customer referral. Building a strong online reputation now will pay off in the long run when potential clients search for contractors in the spring.
6. Prepare Your Marketing Materials for Next Season
The slower fall and winter months are perfect for refining your marketing strategy. Use the time to update your website, create new promotional materials, and plan your social media content. Make sure your messaging is clear, your photos are high-quality, and your branding is consistent. If you’ve been using design software like Renoworks Pro, use these visuals to create engaging content that showcases your work. Being proactive now will put you ahead of the game when the busy season kicks off again.
7. Winterize Your Equipment and Tools
Before the freezing temperatures hit, take stock of your equipment and tools. Make sure everything is cleaned, serviced, and properly stored to prevent damage during the cold months. This includes your vehicles, heavy machinery, and smaller tools that could suffer in harsh conditions. Winterizing your equipment now ensures that you won’t face unexpected repair costs or delays when you’re ready to get back to work in the spring.